Friday, September 13, 2019
Procter and Gamble Case Study Example | Topics and Well Written Essays - 500 words
Procter and Gamble - Case Study Example This is because; the organic sales segment increased its sale by 3% for the period between 2012 and 2013, compared to the general growth in the total sales of 1% (Procter & Gamble, 2013). The essence of P&G growing its brands to over 300+ is to ensure that it serves virtually every area of the consumer needs, such that the consumers are able to continuously purchase household products from P&G to satisfy every area of their life. In this respect, P&G has categorized its business into five segments, all of them seeking to satisfy the basic everyday consumer needs (Procter & Gamble, 2013). The probable products that will carry on the growth of P&G are the Baby Care and Family Care segment products, for example the Always sanitary napkins and the Pampers diapers, owing to the fact that this segment generates the company more revenues than the other four segments (Kumar, 2014). Some of the brands that the company will sell may include the laundry product Fab and also Fekkai hair products (Kumar, 2014). The investors of P&G should be encouraged, since the restructuring will maintain brands that earn the highest revenues for the company, while eliminating the most costly p roducts. The restructuring is informed by the need to lower the companyââ¬â¢s operating costs, and thus increase the profit margins and the shareholders earnings for up to 4.3% (Kumar, 2014). A.G. Lafley is the Chief Executive Officer (CEO) of P&G (Nisen, 2013). Lafley management principles are making tough business decisions, and then mobilizing the whole team behind the decisions. The most inspiring thing about Lafleyââ¬â¢s leadership style is that he does not leave strategies half-way developed, but rather pursues a strategy to the end, until its benefits or failures are well elaborate (Nisen, 2013). This strategy motivates the whole workforce to put their best foot forward until the results of a strategy are realized, which is what is creating more motivation for the P&G
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